The media is fracturing

According to former White House press secretary, air Fleischer, the media is fracturing into more choices and more diversity. In his book, Taking the Heat, he analyzes the changes that have occurred over time with the media. He states that networks have lost viewers as well as newspapers are losing readers. I believe that is totally true, especially within the new generation. Young people do not buy a newspaper to read, they have all the information and several newspapers at once in the Internet. So why bother? TV, radio and newspapers have been losing power since the Internet arrived. Younger people are turning to the web and to blockers for news and for immediate reactions about certain issues. TV and newspapers are too slow for the Internet.

According to Fleischer, "the immediacy of the Internet and cable news has changed the way all White House reporters do their jobs-for better and for worse". That statement, I believe, is completely true. As a broadcast journalism, it takes a couple of minutes to be on air. As a newspaper writer it takes a whole day to get your story on front page. But if you work as a online newspaper writer you will have your story published immediately. The Internet is winning in time and in content also. Once the story is up, immediate responses appear in blocs, forums etc. Yes, definitely the Internet has changed the way reporters do their jobs.

But the immediacy of the Internet is also a problem for journalists. Not only because the Internet beats broadcasting and newspapers in time, but writers and broadcasts reporters have lost the possibility of analyzing news more in depth. They are so worried on giving the news first and quickly that they have forgotten that analysis is also necessary. Like Fleischer states: "the way journalist do their job has changed-for better or for worst".